Femme Care · Intimate Care Flagship Business Line
The Group's deepest commitment — dedicated to the deepest, most private, most truly her own inner beauty.
From the Chairman's Message: "The deepest, most private, most truly her own inner beauty."
Conventional beauty capital tends to pursue ingredient stories that can be brought to market within 18 months — they can be packaged quickly, channeled quickly, recouped quickly. Intimate care is not such a domain.
What it requires is the R&D cycle that takes 7 to 10 years to complete; clinical hypotheses that are continually overturned; and the deepest respect expressed through the most restrained science, above the very parts a woman is least willing to name.
This is precisely why Bijin Privé resonates internally with the Group's women's wellness initiative — intimate care is not just a product line, but the most concrete fulfillment of the Group's century-long commitment.
Three Houses, One Promise
Intimate Tightening & Rejuvenation
Flagship new product · Launching spring 2026
Four functions: tightening / repair / moisturizing / nourishment. R&D cycle of 7 to 10 years — this is precisely the "patience that intimate care requires" spoken of in the Chairman's Message.
Intimate Brightening & Whitening
Usable across intimate zones / underarms / sensitive facial areas
Intimate Sensitive Care
Suitable for sensitive skin / Differentiated into deodorant and zone care
The Intimate Tightening & Rejuvenation Line and the Whitening Line both hold MHLW medicinal certification.
All lines are produced in the Group's own GMP-certified factories; the quality of intimate-care products is traceable to every batch.
From raw material to fill, 100% manufactured in Japan — a fact of particular significance for intimate-care products.
Three Lines · One Belief
Maison Bijin (outer skincare), Bijin Privé (inner intimate care), and Toyo Wellness (holistic wellness) together compose the Group's complete closed loop of beauty and wellness — "from outer to inner, from the individual to the family."
A family's holistic wellness is supported jointly by daily skincare, intimate inner repair, and full-cycle nutritional support — this is the Group's commitment to the next century.