We do not merely sell a serum or a bottle of supplement. With three business lines that complete one another, we reconnect a woman's three dimensions — "outer beauty / inner beauty / holistic wellness" — into a whole that can be perceived, measured, and treasured.
Our three houses, one commitment.
"Outer beauty and inner beauty are meant to complete and illuminate each other, granting a woman a life truly whole."
Over the past century, the beauty industry has fragmented "beauty" into countless scattered functional terms — hydration, brightening, anti-aging, intimate care, ingestible collagen. Each is a real need; each is an isolated entrance. What we do is reassemble them into one complete map: the daily beauty of the skin, the deepest intimate beauty, the holistic wellness from inside out — three matters, one woman, one cherished life.
Letting the most patient research meet the most enduring capital — our product matrix is the concrete form of that sentence.
Behind every business line stand 7 to 10 years of molecular design at the Kyoto Life Sciences Institute, more than 80 proprietary patents, and regulatory endorsements from MHLW and international agencies. It is not a list of SKUs, but a long‑term commitment safeguarded together by science and capital.
Three houses. One commitment.
From revitalizing serums, whitening, and acne repair to eye and scalp care — completing the most extraordinary process at everyday cadence.
Intimate tightening and rejuvenation, brightening, sensitive-zone care — returning a domain overlooked for a century to the field of science and luxury.
From a woman's preconception, pregnancy, and postpartum to male vitality and senior wellness — guarding the whole family cycle with the rigor of pharmaceutical-grade supplementation.
Daily Skincare Line
"Ten years per formula" — leaving the unnoticed restraint inside every step of the process.
Maison Bijin is the Group's daily beauty business line for women of all ages. From revitalizing serum to scalp care, five categories are unified by the Kyoto Institute under a philosophy of "molecular-level long‑termism," and produced in domestic GMP factories to the MHLW "Iyakubugaihin (quasi-drug)" standard.
Stem cell culture extract technology · Ultra-nano hyaluronic dual-delivery system.
The premium flagship serum, instilling enduring luminosity and firmness in everyday skin.
Triple Vitamin C proprietary formulation · 9-ingredient beauty complex.
Dipotassium glycyrrhizinate anti-inflammation · Collagen + hyaluronic acid + placenta tri-complex.
Multi-repair + revitalization + nourishment in three stages.
Differentiated into eye essence cream and eyelash beauty serum.
Capixil scalp revitalizing ingredient · Dithioxydiel · Human stem cell culture.
Full scalp + root care, returning to fullness and shine from the source.
Intimate Care Line
"The deepest, most private, most truly her own inner beauty."
Bijin Privé is the Group's flagship luxury business line, and the most patient line within the dual-engine strategy. The institute has invested 7 to 10 years to bring signal peptides, regenerative molecules, and the 12th-generation revitalizing complex to a domain overlooked by conventional capital — so that women may recover their composure in the most intimate places.
Cell regeneration + multi-peptide complex + 12th-generation revitalizing complex · Four functions: tightening / repair / moisturizing / nourishment.
The Group's flagship luxury, independently formulated by the Bijin Privé intimate research group.
Triple Vitamin C · 9-ingredient beauty complex, usable across intimate zones / underarms / sensitive facial areas.
Isopropyl methylphenol antibacterial · Zinc para-phenolsulfonate · 8 natural ingredients in additive-free formulation.
Differentiated into deodorant and zone care, suitable for sensitive skin.
Internal Health Line
"Nourishment from inside out — guardianship over an entire family's lifecycle."
Toyo Wellness is the Group's youngest and yet deepest business line — serving the entire family cycle from preconception, pregnancy, postpartum, to senior wellness, with the regulatory rigor of health food. All products are made in MHLW GMP-certified factories, with formulations continually reviewed by the international scientific advisory board.
Precise ratio of folate + iron + calcium · MHLW Foods with Function Claims
A complete nutritional foundation for women planning pregnancy, preparing the body for the beginning of a new life.
Folate · DHA · iron, a maternal-infant shared formulation · Domestic GMP factory standard
Nutritional companionship from early pregnancy through postpartum recovery, in interior-exterior synergy with Bijin Privé intimate care.
Targeted formulation of zinc + vitamin D + arginine · Foods with Function Claims
Reserves of body and mind for men carrying family responsibilities — a healthy man is the bedrock on which a household stands.
Long-term maintenance formulation: calcium + vitamin K2 + Omega-3 · Foods with Function Claims
Sustained support for joint, cardiovascular and cognitive function for family members aged 50 and above.
Family-wide immunity formulation: probiotics + vitamin D + zinc
An immunity baseline that fits every generation of the family — from children to seniors, under one scientific standard.
Standards a century in the making.
We do not produce for the sake of these seals — but every single product must first pass through them. Below are the regulatory and standard endorsements of the Group as a whole; together they define the weight of the three characters "東洋美人" in the global market.
Several of the Group's core lines hold the Japanese MHLW "Iyakubugaihin" (quasi-drug) qualification — a special regulatory category between general cosmetics and pharmaceuticals, requiring approval of efficacy-ingredient registration. It is a high-tier certification in Japan.
The Belgian World Food Quality Award. The Group's Wellness segment has won this international recognition in the health food category for three consecutive years, attesting to the steady performance of the Group's internal products under global quality benchmarks.
Good Manufacturing Practice — the strict quality management baseline mandated by MHLW. The Group's internal products are produced end-to-end in GMP-certified factories, fully traceable from raw materials to packaging.
Functional raw material formulations recommended by the government, present in critical lines such as preconception. Every recommended-type ingredient is subject to independent scientific review, ensuring dual endorsement of efficacy and safety.
Full value chain, full process, full packaging — integrated domestic manufacturing in Japan, from the formulation archives of the Kyoto Institute to the final seal placed before the product reaches her hands.
Since its founding in 2014, the Group has accumulated 80+ proprietary patents and 12 clinical-stage research projects, with the 12th-generation revitalizing complex entering the flagship line in spring 2026.
"Letting the most patient research meet the most enduring capital." Our products are the concrete embodiment of that sentence — and the promise we make to every woman.